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Eazysend

Eazysend is an app for seamless cross-border transactions. Offering a user-friendly interface, it empowers users to effortlessly send, receive, and track funds across different currencies and regions. With advanced security features, the app prioritizes the safety and privacy of transactions, providing users with a reliable and efficient platform for managing their international financial activities.

My role

Product Designer

Timeline

3 months (2023)

Tools

Figma, Adobe,
Photoshop, Samply

Overview

The problem

Current solutions for international money transfers suffer from complex interfaces and poor user experiences, causing frustration and inefficiencies. Users struggle to navigate convoluted processes and understand fee structures. There is a clear need for a new app that prioritizes intuitive design and usability, providing a seamless experience for cross-border transactions while ensuring transparency and security..

Design process

Research Methods

  • Competitive analysis
  • In-person interview
  • Research online

Target Users

  • Individuals
  • Business conducting international trade
  • Digital nomads and remote teams
  • Freelancers

User research

Research goals

Research findings

Project goals

Personas

User Persona 1

persona1

Mohammed
Family provider

Background

Mohammed is a 40-year-old married professional living in the United States. He migrated from Egypt ten years ago for better job opportunities. He has a stable job as an accountant and is the primary breadwinner for her family back in Mexico, including his elderly parents and younger siblings.

Goals

Mohammed’s primary goal is to send money to her family in Mexico regularly to support their living expenses, medical bills, and education costs. She wants a reliable and cost-effective way to transfer funds quickly and securely to ensure her family's well-being.

Challenges

Mohammed faces challenges with navigating international money transfer services, understanding exchange rates, and dealing with high transfer fees. She also worries about the safety and reliability of the transfer process, as any delay or error could impact her family's financial stability.

Needs and Preferences:

Mohammed values affordability and reliability in an international money transfer service, preferring low fees and competitive exchange rates. She also prefers a service that offers convenience and accessibility, with easy-to-use mobile apps and responsive customer support.

Pain Points

Mohammed experiences frustration with the complexity of some international transfer services, as well as the lack of transparency in their fee structures and exchange rate calculations. She also worries about the security of her transactions and the potential for delays or errors in transferring funds to her family.

User Persona 2

persona1

Samuel
Business owner

Background

Samuel is a 35-year-old small business owner who operates an e-commerce store selling handmade goods. He frequently conducts international transactions to pay suppliers and fulfill orders.

Goals

Samuel's main goal is to transfer funds to his overseas suppliers efficiently and cost-effectively while ensuring that he receives the best exchange rates. He also seeks a service that offers reliable support and assistance when needed.

Challenges

Samuel faces challenges with navigating complex international banking procedures and managing fluctuating exchange rates. He also struggles with identifying the most cost-effective and secure transfer options for his business.

Needs and Preferences:

Samuel values competitive exchange rates and low transaction fees, preferring a service that offers transparent pricing and real-time rate updates. He also prefers a user-friendly interface with easy access to customer support and assistance.

Pain Points

Samuel experiences frustration with the lack of transparency in some international transfer services, as well as the complexity of their fee structures and exchange rate calculations. He also worries about the reliability of some transfer options and the potential for delays in receiving funds.

Prototypes

Selected prototypes

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Brand

Visual identity

Aa

Mulish (semi bold) Mulish (medium) Mulish (regular)
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Image representations

brand

illustrations

High fidelity mockups

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Conclusion
Takeaways

In the process of developing this project, I found that conducting thorough user research and embracing iterative design methodologies were crucial pillars in crafting a successful hiring platform. By immersing myself in the perspectives of both hiring organizations and professionals seeking opportunities, I gained invaluable insights into their needs, pain points, and preferences.

This empathetic approach not only informed the initial design but also guided iterative refinements throughout the development process. By actively soliciting and incorporating user feedback, I witnessed firsthand the transformative power of user-centered design in driving meaningful improvements and ensuring the platform resonated with its intended audience. This experience reinforced my conviction in the efficacy of user-centric design principles to deliver impactful solutions that truly address the needs of users.