Terra Learning 6.0 User Research

UX Research - Terra Learning 6.0

The UX research conducted in preparation for the launch of Terra Learning 6.0 was a comprehensive effort aimed at significantly improving the user experience for both learners and instructors. This research employed a mixed-method approach, integrating quantitative data from user surveys and analytics with qualitative insights from user interviews and usability testing. The primary objective was to identify and address pain points in Terra Learning 5.0, providing actionable insights that would shape the development and enhancements in Terra Learning 6.0.

My role

Product Designer

Timeline

1 month (2023)

Tools

Figma, Adobe,
Photoshop, Samply

Research

The primary objective of the UX research for Terra Learning 6.0 was to deeply understand user experiences and pain points with Terra Learning 5.0, in order to implement targeted improvements that would enhance overall user satisfaction, streamline navigation, and ensure competitive differentiation in the market. This was achieved through user interviews, usability testing, and competitive analysis, with a focus on optimizing both the mobile and desktop user experience.

Research Objectives

Identify Pain Points: Understand the challenges users face with the current version (Terra Learning 5.0).
Evaluate Feature Usage: Determine which features are most and least used to guide the retention, improvement, or removal of features.
Benchmark Against Competitors: Compare Terra Learning's UX with that of competitors like Udemy and Coursera to identify gaps and opportunities.

Research Methodology

User Interviews
- Participants: 30 users (20 learners, 10 instructors).
- Method: 1-hour semi-structured interviews conducted via Zoom.
- Key Focus Areas:
  - - Pain points in navigation and course discovery
  - - Feedback on course creation tools
  - - Preferences for learning formats (video, text, quizzes)
Usability Testing
- Participants: 15 users (10 learners, 5 instructors).
- Method: Remote usability tests on a prototype of Terra Learning 6.0.
- Tasks:
  - - Course enrollment process
  - - Navigating through different sections of the platform
  - - Using search and filter features
Competitor Analysis
- Benchmarking Criteria:
  - - User interface design
  - - Ease of navigation
  - - Variety of learning formats

Key Findings

User Interviews

Navigation: 65% of learners expressed difficulty navigating between different sections of the platform, leading to frustration and lower engagement.
Content Preferences: 70% of users favored video-based content, while 60% appreciated the inclusion of interactive elements like quizzes.
Feature Requests: Users requested more personalized recommendations and better search functionality to find niche courses.

Comparative analysis

Terra, Udemy, Coursera & Alt school Africa

Usability Testing Findings

User Interviews

Course Enrollment: The new enrollment process was 30% faster, with users reporting greater satisfaction compared to Terra Learning 5.0.
Navigation: 90% of users found the updated navigation more intuitive, reducing the time spent searching for content.
Search Improvements: The enhanced search functionality led to a 25% increase in successful searches, particularly for niche courses.

Conclusion

The UX research methodologies—user interviews, usability testing, and competitive analysis—provided critical insights that guided the development of Terra Learning 6.0. The improvements in navigation, user interface design, and mobile optimization directly addressed user needs, making Terra Learning 6.0 a competitive and user-friendly platform. These research efforts ensured that Terra Learning 6.0 not only met user expectations but also stood out in a crowded market.